RAAW REBORN PRESS RELEASE
RAAW IN A JAR IS REBORN
RAAW in a Jar Rebrands to RAAW by Trice with Fragrance Line Expansion.
RAAW in a Jar, the organic skincare line, has announced that it is rebranding as RAAW by Trice. The name change reflects RAAW’s commitment to holistic self-care with the addition of a new fragrance line.
For years, RAAW in a Jar has remained devoted to it’s primary focus of creating transformative, organic skin-healing products.
RAAW in a Jar is the holistic beauty brainchild of founder Trice Christiansen who, after years of suffering from irritated, inflamed skin, sought to create an effective, organic skin care line that not only delivered powerful results, but was also healthy for the body and environmentally sustainable.
“I wanted a beauty routine that was good for my skin, my body, and my environment. I searched for a line of pure, effective products, in elegant packaging, that I could also afford. I could not find it – so I created my own.”
Founded with one product in her New York loft, RAAW in a Jar has evolved into a complete skincare line for the face and body, offering carefully crafted products comprised of hand-selected organic, wild-harvested ingredients from all over the world. “Beautiful skin is more than a product, it’s a lifestyle. RAAW in a Jar was created with the intention of approaching beauty in a holistic manner, and the ritual of self-care encompasses so much more than simply applying products,” explains Trice.
“I moved from New York to Los Angeles in January of 2016 to be closer to my father, who shared my passion for holistic self-care.” Together, the father-daughter team began to explore the powerful impact of aromatherapy and how fragrance enhances the self-care experience. After he passed away, I knew it was the right time, for me and for RAAW, to evolve by incorporating the sensory experience of fragrances into our beauty care line.”
“I chose the palm tree as our emblem because it gives me a feeling of home. There was a beautiful palm that lived just outside my Dad’s place. It became part of our daily ritual. So many moments, stories, and potions were all created while staring at that palm tree, so it seemed fitting that it be the emblem of the brand. This is now a more personal brand for me.”
RAAW’s skin care line will be joined by a fragrance line offering scented candles, organic perfumes, and charcoal fragrance diffusers.